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To share information about a given topic and become an expert in an industry.



 In 2006, Boston-native Matt Kepnes quit his job and began traveling the world. He documented his travels in his now infamous blog, NomadicMatt.com.


After about a year, thanks to tireless blogging efforts and SEO strategies that enabled him to rank on Google, he began pulling in $60,000. Matt also created e-books, and used sponsorships and affiliate marketing to make money. Additionally, he wrote a New York Times best-seller, "How to Travel the World on $50 a Day."


Now, Matt's blog attracts 1.5 million visitors a month and grosses about $750,000 a year -- and he's become a well-known expert in the travel space.


If you want to become known as an expert in a topic that interests you, from fashion to blogging to fitness, you can -- and, oftentimes, it starts with a blog.