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  YouTube is arguably the most popular long-form video streaming platform where a community of individual creators make up the majority of the content. YouTube pays these creators for raking in views, because each free-tier viewer sees advertisements, which earn YouTube money. Viewers like you and me could purchase a Premium membership to rid themselves from ads, and now might be a good time to do it. Following complaints from viewers around the globe, YouTube is ending an experiment that saw up to 11 unskippable ads played before your chosen video even begins. Ads on YouTube have always been short, and longer ones are usually skippable after five seconds and limited in number. The platform also has mid-video ads for longer content if the creators allow it. Here, some such breaks also last a few seconds only, but other skippable advertisements can go on for minutes. they want us to buy youtube premium so bad and it’s not gonna work https://t.co/95uCA8oljh — kira 👾 (@kirawontmiss) Sept